Guilherme Boller
Senior Product Designer

Interaction Design and Digital Business specialist focused on designing end-to-end products with a strategic approach bridging business goals and user needs through product design.

Cases

  • Softplan SAJ Online Extrajudicial

    Now - 2024

    Redesigning Case Management for Prosecutors:
    From Legacy to User-Centered Innovation.

    At Softplan, I work on SAJ Online, the next-generation ECMS (Electronic Case Management System) for Judicial and Extrajudicial Prosecutor’s Offices, currently in its pilot and MVP stages. I design new features for SAJ Online Judicial and Extrajudicial, with focus on MVP refinement and scalability.

  • Cidade Matarazzo Smart Complex SuperApp

    2024 - 2023

    Architecting UX and UI for ticketing, video-guides, and commerce in a SuperApp

    Led the design of the Culture vertical in a Smart Complex SuperApp, crafting seamless flows for ticketing, event participation, digital guides, and in-app shopping. Created a sitemap to clarify navigation across the app and ensure a scalable, accessible experience for all users.

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  • Grupo Boticário B2E Data-Viz Platform

    2023 - 2021

    Designing data visualization for C-Level Execs and Comercial Team

    Designed a data visualization tool for internal teams, translating complex business rules into clear, actionable interfaces. Worked with stakeholders and devs to align with the design system, structure design files, and ensure a smooth, scalable experience.

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  • Schneider ML Backoffice Dashboard MVP

    2021

    American client vision translated to UI

    Design the interface for AI MVP without any established design system, branding, or pre-existing framework. We also had very little time for testing, so we had to be flexible and creative in our approach.

  • Elo Credit Card - Use Elo Campaign 2021

    2021- 2020

    Mobile-first website redesign

    Through interaction analysis, I made optimizations that refined the navigation flow, boosted user interactions, and contributed to a 15% increase in user retention, along with a measurable improvement in customer register rates 
for the "Use Elo" campaign.

I drive transformation and growth
in digital products and businesses
by understanding contexts through communication, strategy, study and research.
Shaping and improving the present while preparing for the future.

A holistic approach to product creation

I hold a degree in Graphic Design and a post-graduate degree in Interaction Design and currently enrolled in a MBA of Digital Business.

My approach focuses on creative problem-solving, collaborating with cross-functional teams to ensure top product quality.

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