Hi, I'm
Guilherme Boller,
a Senior Product Designer creating products from vision to value.
Interaction Design specialist focused on designing end-to-end products with a strategic approach bridging business goals and user needs through product design.
Cases
CM SuperApp
The Cidade Matarazzo mobile app is a digital space that enhances your experience with the Cidade Matarazzo complex. Think ticket buying, product displays, table reservations, and more – all in one place.
I shaped the Culture vertical. I've streamlined ticket sales, exhibition journeys, and created engaging experiences like guided tours. I've also laid the groundwork, mapping out how everything connects in a sitemap.
Let me walk you through how I'm making the Culture section of the app work seamlessly for users.
Data-viz dashboard
As a designer at Bússola, I played a key role in developing and enhancing a data analysis tool. Guided by user insights and collaboration, I focused on presenting information clearly, establishing design standards, and envisioning Bússola as a complete product ecosystem.
Organizing Figma files and introducing design quality analysis streamlined collaboration and ensured seamless integration.
My user-centered approach, coupled with collaboration with the product and development team, contributed to Bússola's evolution into a powerful data analysis and visualization tool.
I drive transformation and growth in digital products and businesses by understanding contexts through clear communication, strategy, and research. Shaping and improving the present while preparing for the future.
A holistic approach to product creation
I hold a degree in Graphic Design and a post-graduate degree in Interaction Design and currently enrolled in a MBA of Digital Business.
My approach focuses on creative problem-solving, collaborating with cross-functional teams to ensure top product quality.